We design and deliver strategies that help achieve objectives. Our approach sees a well-considered plan as the foundation of any effective campaign for a government, corporate or not-for-profit organisation.
Understanding our clients’ concerns, stakeholders and goals is the first step. From this point, we craft a plan that ensures the right messages reach the right stakeholders at the right time and in the right way.
Knowing what to say is one thing but knowing how to say it and ensuring your message is heard – and remembered – is another. The Civic Group uses the written word effectively to cut through the information noise in what is an increasingly cluttered communications landscape.
Once we get the words right we work with web and graphic designers, illustrators and photographers to ensure the accompanying images are just as effective and appropriate.
Translating technical information is another trademark of The Civic Group. We regularly develop easy-to-use materials based on complex regulations or policy. An ability to use language that resonates with the target audience and is delivered through channels that reach them is vital.
Our skilled team has experience researching and writing:
- Policy documents and Ministerial statements
- Media releases, fact sheets and backgrounders
- Speaking notes and presentations
- Websites, blogs, tweets and updates
- Newsletters, brochures, e-updates
- Annual reports, corporate plans, strategic plans and directional documents.