Senior Account Executive
A media relations and issues management specialist, Sam has delivered media strategy for high-profile State and Local government institutions.
Sam has advised CEOs, department executives and ministerial offices across a broad portfolio brief that includes planning and infrastructure, transport, justice policy, compliance and community services.
Prior to joining The Civic Group, Sam coordinated media strategy and tactics for the City of Melbourne, developing and executing creative campaigns for city-shaping projects while managing risks to reputation arising from all aspects of city operations.
He has managed sensitive and high-profile issues as media lead for the Victorian corrections system.
Sam integrates strategic media planning into projects with complex and diverse stakeholder groups and brings a thorough understanding of State and Local Government policy process.
Sam holds a Bachelor of Arts (Journalism) from RMIT and a Certificate in Engagement from the International Association of Public Participation (IAP2).